Idaho Potato Commission set to launch ambitious promotion

12/02/2011 10:54:00 AM
Coral Beach

Courtesy Idaho Potato CommissionThe Idaho Potato Commission’s giant russet is set to be unveiled at the Famous Idaho Potato Bowl football game on Dec. 17. Possibly the largest potato promotion in history is set to begin Dec. 17, during the Famous Idaho Potato Bowl college football game at Boise State University stadium.

The promotion will celebrate the inaugural year for the Idaho potato industry’s sponsorship of the bowl game and the 75th anniversary of the Idaho Potato Commission.

A giant russet, too large for a standard semi flatbed trailer, is scheduled to be unveiled at the game in Boise State’s Bronco Stadium. From there the big baker will begin a nationwide tour that will take it to Washington, D.C., and back to Idaho during 2012.

In addition to raising awareness of the nutritional value of potatoes and reminding consumers of the reputation of Idaho-grown potatoes, the spectacular spud will be on a mission for the Meals on Wheels program. The program serves 1 million meals a day to elderly and homebound people.

The IPC is donating $100,000 to Meals on Wheels during the Famous Idaho Potato Tour. During its stops while traveling across the country IPC staff will discuss the Meals on Wheels program and encourage consumers to support it locally.

“We’re going to show people the biggest meal on wheels with our potato,” said IPC president Frank Muir said. “And we’re going to show them that Idaho potatoes don’t forget anyone.”

Commission officials are still working to set the giant potato’s route and schedule of stops. It is expected to hit the road for its cross-country tour in April.



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ROBERT    
83330  |  December, 02, 2011 at 03:54 PM

WOW , THAT IS GREAT TO SEE NOW " FAMOUS IDAHO POTATO BOWL " AT FAMED BOISE STATE UNIV. I HAVE SEEN SEVERAL BOWLS IN AMERICA SO NOW IDAHO POTATO BOWL REALLY SOMETHING THRILLING AND SPIRIT OF IDAHO . GOOD WORK AND CONGRATULATION TO IDAHO POTATO COMMISSION . KEEP THAT WAY EVERY YEAR AT THIS BOWL GAMES FOR ANY TEAMS !! . WELCOME FAMOUS IDAHO POTATO BOWL !!!

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