Potato marketing business updates

12/02/2011 10:44:00 AM
Coral Beach

Easterday Farms enhances website with videos, photos

Celebrating its first anniversary in the Washington potato deal, Easterday Farms Produce Co. has added extensive content to its website, showcasing potato growing and packing operations in the Columbia River Basin.

The family-owned company jumped into potatoes for the 2010 harvest.

Salesman Mason Garrison said the debut season last year was relatively smooth, but “we learned a lot.”

Video footage and photographs at www.easterdayfarms.com show various features of the growing, harvesting and packing at the high-tech shed.

Robotic arms stack bales in one corner of the 80,000-square-foot facility.

Co-owner Jody Easterday explains on the website the equipment is just one example of the company’s strategy as a long-term, low-cost producer.

Easterday Farms remains focused on wholesale customers, Garrison said.

The company packs in paper bales, mesh bags, corrugated cartons and 2,000-pound totes. Easterday also offers 5-, 8-, 10- and 15-pound poly bags.

IGSA partners with Idaho Food Bank for Thanksgiving boxes

Just in time for Thanksgiving Day meals, the Idaho Grower Shipper Association initiated a partnership with the Idaho Food Bank, donating 40,000 pounds of potatoes and $5,000.

The potatoes were delivered to the food bank’s Pocatello warehouse, where many of them were packed into more than 700 Thanksgiving food boxes for needy people.

Roy Lacey, special assistant to the president of the Idaho Food Bank, said the potatoes would be a special treat for those receiving the food boxes.

He said the food bank used to distribute virtually any kind of food, including packaged snacks, but it has switched focus and now tries to make sure that fresh produce and other healthful items are included in the holiday boxes.

He said the donation from IGSA helped make it possible to fill at least 20% of each box with fresh produce.

Travis Blacker, president of the IGSA, gave credit to the association’s board of directors.

He said the board members decided they wanted the organization to help the community, which resulted in the donation to the food bank.

The association donated another 40,000 pounds of fresh potatoes to the food bank for distribution in December.

NoKota Packers adds staff

Salesman Steve Johnson is enjoying a strong first harvest at NoKota Packers Inc. in Buxton, N.D.

Johnson joined the NoKota staff in July, just a few weeks before NoKota’s first season packing Minnesota potatoes.


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