Shoppers shift back to smaller bags of potatoes

03/02/2012 09:41:00 AM
David Mitchell

The majority of potatoes sold at retail typically go home in 4- and 5-pound bags, but in the midst of a recession that wasn’t the case. 

During the 52-week period that ended in September 2009, bargain potatoes — 8- and 10-pound bags — had surged 12.5% in total pounds, 15% in units and nearly 16% in total dollars.

That trend appears to be over. Average retail prices for potatoes increased more than 16% in 2011, making it difficult for consumers to stock up and challenging for retailers to offer large-pack promotions. 

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