The Eagle-based Idaho Potato Commission, meanwhile, has been expanding fresh potato sales around the globe.
“We are selling to at least 15 countries,” said Seth Pemsler, vice president of retail and international. “We have a third of the Mexican market, we’re selling across Central America and we’re shipping fresh potatoes to Hong Kong, Singapore and Malaysia, where we have a distributor with two delivery trucks designed with our logo.”
The casinos of Macao are another hot market for Idaho potatoes, Pemsler said.
“Macao is now bigger than Vegas,” he said, “and the Venetian alone has 1 million square feet of convention space. All the big hotels have Western-style restaurants opened by chefs from Vegas, and they’re all asking for Idaho potatoes in restaurants like Morton’s and Ruth’s Chris (Steak House).”