Idaho continues multipronged marketing tactic - The Packer

Idaho continues multipronged marketing tactic

03/05/2010 03:08:50 PM
Jim Offner

Fourteen-year-old Reid Wiebler of Davenport, Iowa, recently won $10,000 in a drawing connected to that educational video. Half the prize went to Wiebler and half to his school, Assumption High School.

Last year, the commission’s Potato Lovers Month attracted more than 2,000 entries. Muir said this year likely would be even bigger.

Then, there are numerous recipe contests, advertising blitzes on cable and network TV stations and spots on Art Ginsburg’s “Mr. Food” and professional chef Gordon Ramsay’s “Kitchen Nightmares.”

The commission also has worked with chef Wolfgang Puck for the last three years in his American Wine and Food Festival, which last year raised about $1 million for Meals on Wheels.

Muir said nearly 90% of the commission’s assessments goes into some type of marketing effort.

“Twelve million dollars goes into advertising, publicity, trade programs and research and $1 million to research,” he said.

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