After a report card came back last spring with a 90% approval rating from members across North America, Byttynen said the board decided to find ways to improve its rating among the remaining 10%.
Working with an Ottawa agency that specialize in not-for-profit groups, CPMA is now looking at its entire organization, from its size and how it conducts meetings to how it works with regional groups and U.S. members.
The agency is now analyzing the results from member panels across the country.
“Stay tuned,” said Byttynen. “If you’re in Calgary in April, there will be lots of new stuff coming out of the chute.”
To make board meetings at the convention more efficient, he said, the majority of committee meetings will be conducted in advance through conference calls and online seminars.
But Byttynen’s greatest insight in the past year is something he practices every day in his own company.
“It’s a universal theme,” he said. “CPMA this year has shown me that if people work together, they can accomplish so much more than if they work at opposite ends.”