David Krause says he is honored and humbled to take the role of United Fresh Produce Association chairman.
“I feel very fortunate to have this chance to give back to our industry,” Krause, president of Paramount Citrus Association Inc., Delano, Calif., said.
Krause said he expects challenges and opportunities.
“I realize that it is humbling to hold this important role, following so many respected leaders who have served as chairman before, and with the responsibility to do the best possible job for our members,” Krause said.
He brings experience in citrus sales and marketing to the position, and as a third-generation grower, he also has production experience. Most importantly, he plans to focus on continuing the board’s work and serving United Fresh members.
“My past experience and perspective will assist in those duties, but it is the will of the volunteer leaders and membership that matters, not my opinion,” Krause said.
Among numerous issues and challenges, Krause is most interested in continuing work on food safety, labor and increasing consumption.
“I plan to continue the board’s work to represent the entire supply chain to increase consumption of fruits and vegetables, along with an aggressive public policy agenda to protect the interests of our industry,” Krause said.
Krause said he also plans to seek advice and counsel from outgoing chairman Reggie Griffin as he settles into his new role.
“Following Reggie is a tough act. He is a fantastic leader, has a huge presence in this industry and knows everyone,” Krause said.
Krause is pleased to have the opportunity to work with the large United Fresh network of members and volunteer leaders.
“It’s gratifying to have that tremendous support, and I am eager to get started,” Krause said.
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