The company also has two personal-sized watermelons that are fairly new to the market, Sugar Bite and Summer Bite.
“We try to develop varieties that are true minis,” said Robert Arriga, area business manager for Zeraim Gedera based in Texas. “Some companies have a little bigger size and ask the grower to work with the plant population, but we feel we have developed these varieties that are true minis.”
Zeraim Gedera is part of Basel, Switzerland-based Syngenta AG after an acquisition in the 2000s, but still operates independently.
Syngenta itself has a new watermelon variety on the market — Fascination — bred to have firm flesh that will not break down and soften as quickly after cutting.
“It’s a new generation of watermelon that has come out of our breeding program,” said Andreas Steiner, director of marketing for Syngenta. “Consumers would like to get more bite and a sweeter aroma with watermelon. With this new generation we are able to address this.”
Steiner said the variety has been made available to growers, and it is in high demand.