Specialties Marketing


World Variety adds to product lineup

06/20/2014 9:55:10 AM

World Variety Produce Inc., Los Angeles, which markets under the Melissa’s brand, has introduced some... Read more.

More niche items slide into mainstream, marketers say

06/21/2013 10:38:57 AM

Mangoes have made the jump from niche to mainstream item, and other specialties are making the same... Read more.

Rock Garden South expands lineup

06/21/2013 10:35:59 AM

A longtime grower is launching several specialty produce items under its own brand. Until recently, Rock... Read more.

Southern Specialties adds to staff

06/21/2013 10:30:55 AM

Pompano Beach, Fla.-based Southern Specialties recently has added to its staffs in two locations. The grower-shipper... Read more.

Freshness, consistency keys to successful category, marketers say

06/21/2013 10:28:32 AM

The key to success in marketing specialty produce is keeping supply lines filled with no gaps in volume... Read more.

Latin culture boosts growth in specialties

06/21/2013 10:26:29 AM

The growth areas in specialty produce are many and varied, but they seem to exude a Latin flavor,... Read more.

Imagination, some sweat boost sales of the offbeat

06/18/2012 11:30:41 AM

Retailers can profit by showcasing their specialty category, but it takes a bit of work and some imagination,... Read more.

More retailers opt to offer a full line

06/18/2012 11:28:52 AM

The growth of the specialty category is readily apparent, said Jessie Capote, a partner in Miami-based... Read more.

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