Deciding whether a produce item is a specialty item can be tricky

06/22/2010 02:04:41 PM
Susie Cable

The second tier is items that consumers still are learning about, including Harvest Sensations’ hand-cut Circus cauliflower (green, orange and purple florets) and tri-colored baby beets.

The pyramid’s peak represents items that are rare in supermarkets, such as shucked English peas, some wild mushrooms, wild strawberries and ramps. Availability of top-tier items is limited by seasonality and perishability.

“There’s a lot of opportunity in the second tier,” Kvavli Gulliksen said. “That’s where the growth is.”

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