The second tier is items that consumers still are learning about, including Harvest Sensations’ hand-cut Circus cauliflower (green, orange and purple florets) and tri-colored baby beets.
The pyramid’s peak represents items that are rare in supermarkets, such as shucked English peas, some wild mushrooms, wild strawberries and ramps. Availability of top-tier items is limited by seasonality and perishability.
“There’s a lot of opportunity in the second tier,” Kvavli Gulliksen said. “That’s where the growth is.”