Sweet Potato Marketing

SWEET POTATO MARKETING

Heart association designation gives health message a booster shot

03/08/2011 12:16:27 PM

Sweet potatoes’ reputation as a so-called superfood seems to be on the rise, and not just as a low-carbohydrate,... Read more.


Sweet times for sweet potatoes, marketers say

03/08/2011 12:13:41 PM

Sweet potato production areas in the South — especially Louisiana and Mississippi — anticipate strong... Read more.


Year-round draw diminishes spikes at holiday time

03/12/2010 3:05:21 PM

With the growth in year-round demand for sweet potatoes, holiday demand spikes are less dramatic,... Read more.



Web, social media give P.R. bang for the buck

03/12/2010 2:48:12 PM

The trade association for the U.S.’s largest sweet potato-producing state is relying on tried-and-true promotional... Read more.


Fall rain cuts Mississippi, Louisiana crops

03/12/2010 2:23:49 PM

There is no reason to expect a surplus of sweet potatoes, despite the U.S. Department of Agriculture’s... Read more.


Despite short crops, marketing continues

03/12/2010 2:17:19 PM

With low supplies and strong demand in parts of the Southern U.S., one might assume promotions are... Read more.


Sweet Potatoes: Business updates

03/12/2010 1:29:03 PM

California cooperative introduces logo After 46 years, California Sweet Potato Growers, Livingston, Calif., introduced a logo... Read more.



Steak house demand boosts sales of sweet potatoes

09/09/2009 9:13:56 AM

As more and more restaurants serve baked sweet potatoes, shippers said they see a bump in consumer... Read more.


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