Displays, product sampling help keep consumers’ interest

04/18/2012 05:21:00 PM
Jim Offner

It’s also important to have plenty of different items in stock, said Sabine Henry, saleswoman with Pompano Beach-based Central American Produce.

“Diversity is the most important thing,” she said.

So is offering a competitive price, said Jessie Capote, owner of Miami-based J&C Tropicals.

“If you price the produce right and the staff is courteous and teaches shoppers how to sample it and when it’s ripe and how to cook it, that’s the winning combination,” he said.

If one retailer finds a formula that works for tropical sales, rivals are likely to follow suit, and the entire category will benefit, said Mike Potts, category director for tropicals for Coral Gables, Fla.-based Turbana Corp.

“All you need to do is point out their competitors are doing this and they copy it,” he said.


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