Sales survey shows growth

04/18/2012 05:05:00 PM
Jim Offner

Tropical fruit sales are gaining strength in regions that formerly had been weaker in the category, said Tristan Simpson, director of marketing for Ready Pac Inc., Irwindale, Calif.

“The South and Midwest will continue to grow as tropical fruit continues to become more mainstream,” she said.

Retailers will help the process along by featuring those items, Simpson added.

“Retailers with a greater focus on tropical fruit will increase their assortment, gaining more category awareness,” she said.


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