Summer fruit brings competition for tropical fruits

04/18/2012 05:25:00 PM
Jim Offner

That’s fortunate, because the tropical category allows for maneuverability in marketing strategies, which often change with the seasons or with holidays, Simpson said.

A balanced year-round marketing program is best for tropical fruit, said Bill Sheridan, executive vice president of sales for Banacol Marketing Corp., Miami.

“What we’re trying to do is get it to be more of a staple item for the average consumer,” he said.


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