Fresh-cut business updates

03/15/2013 03:04:00 PM
Mike Hornick

Crunch Pak plans United Fresh launch

Crunch Pak expects to introduce products at the United Fresh Produce Association’s May 14-16 trade show in San Diego.

The Cashmere, Wash.-based shipper isn’t revealing details yet. But one recent priority has been developing breakfast snacks around its sliced apples, Tony Freytag, marketing director, said in early March.

“We’re trying to combine items that would make a breakfast snack. We’ll be having more combinations in the next six months, including breakfast appropriate where we can highlight that,” he said.

“The line between a breakfast snack and a midday snack is getting much narrower as more fruits and vegetables are eaten in the morning. We’re looking at a number of different flavors, like cinnamon, that you can add to apples.”

Dole targets deliveries, plans sweepstakes

Dole Fresh Vegetables, Monterey, Calif., has begun a program to ensure coast-to-coast delivery of product to its distribution centers and plants in two and a half days or less.

“Fresh-pack vegetables and berries are then shipped with salads to provide more frequent deliveries to our customers,” said Chris Mayhew, vice president of marketing. The move aims to reduce shrink and increase retail sales, she said.

The program, Full Service Solutions, uses team drivers. Dole’s metrics track product age through the supply chain.

Dole Salads plans to launch a “Taste of Spain” retail promotion and sweepstakes in April, Mayhew said.

The grand prize will be a culinary trip to Spain valued at $40,000. Thousands of instant prizes will also be given.

“This promotion is part of our summer-long salute to the flavors, fun and gourmet possibilities of Spanish cuisine,” Mayhew said.

New recipes, a blogger summit and house parties are planned.

In January, Dole Fresh Vegetables and EatingWell magazine began a yearlong effort to boost salad consumption. Downloadable recipes are at www.dole.com/salads.

Duda boosts fresh-cut radish capacity

Duda Farm Fresh Foods, Oviedo, Fla., is planning expanded production and distribution of its Dandy Radish MiniStick.

The radish product is processed at Duda’s California and Florida plants but sold mainly in the Northeast. The grower-shipper wants to see it spread.

“There isn’t national distribution yet, but that’s what we are working towards, probably within a year,” Nichole Towell, director of marketing, said in March.


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