Innovative packaging drives fresh-cut produce sales

03/08/2012 11:47:00 AM
Cynthia David

Canales said sales of the colorful bag are picking up in Canada and the mid-Atlantic, and he expects wider distribution by the end of the year.

Speaking of Canada, butternut squash and sweet potato cubes are jumping off retail shelves in their new 14-ounce or 32-ounce laminated bags.

Freshline Foods, Mississauga, Ontario, which is just west of Toronto, is the first Canadian processor to launch fresh-cut in a high-graphic breathable package with a window, said Noel Brigido, vice president of operations.

"We started testing in summer with cored pineapple and pineapple chunks, then sliced apples," Brigido said.

"Now we’re doing root vegetables, such as butternut squash, sweet potatoes, rutabaga and parisienne potatoes."

The flexible bags not only stand up on the shelf and in the fridge, he said, but they use less physical packaging, and more will fit in a box, reducing transportation and fuel costs.

The bags also allow Freshline to tailor the breatheability of the package to the product.

"You can’t really do that with a rigid package," he said.

Brigido said shelf life and consumer appeal to date have been outstanding, but he predicts it will still take awhile for consumers to adapt to the new package.


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