Freytag said the kit is designed to capture Congress members’ attention as they’re in the midst of discussing childhood obesity and to inform them that sliced apples can be a way to get healthful food to children who can’t easily access it in their neighborhoods.
Crunch Pak sent its first kit to the office of U.S. Sen. Maria Cantwell of Washington, Freytag said.
Dole’s Facebook page a recipe-swapping forum
Dole Fresh Vegetables, Monterey, Calif., added a new Facebook application, Dole Salad Recipe Swap, to allow fans to post recipes and receive feedback. As of early March, the Dole Salad Guide Facebook page had more than 35,000 fans.
Due in part to the success of its new pairings feature on Dole Salad bags, the company is adding a new Veggies Made Simple! feature on bags of fresh-cut vegetables, said Russell Evans, senior brand manager.
Earthbound to donate to environmental charities
San Juan Bautista, Calif.-based Earthbound Farm plans to celebrate Earth Day, which falls on April 22, said Samantha Cabaluna, communications director.
Limited quantities of specially labeled 5-ounce clamshells of Earthbound Farm Organic Heirloom Lettuce Leaves will inform consumers that 25 cents from its purchase will be donated to an environmental charity.
The package will direct consumers to the Earthbound Farm Web site where they can vote to determine which charity receives the donation.
Earthbound Farm also plans to post a special Earth Day section on its Web site where consumers can learn about ways to make environmentally friendly choices in their kitchens, Cabaluna said.
The company’s Facebook fans and Twitter followers will receive notifications about giveaways of Earth Day-themed reusable totes. Earthbound Farm plans to support Earth Day promotions with point-of-purchase materials, press releases and newsletters.
The company expanded its washed bibb lettuce leaves, butter lettuce leaves and heirloom lettuce leaves program.
The items were introduced in 2008, but the program was small until this season, Cabaluna said. They are now in full production and available throughout the U.S.
Bibb and heirloom lettuces are available in 6-ounce clamshells. The butter lettuce is available in a 6-ounce clam-shell.
Mann Packing capitalizes on sweet potato trends
“Butternut squash, like sweet potatoes, is on trend and on the menu,” said Elena Hernandez, marketing coordinator for Mann Packing Co., Salinas, Calif.
The company launched Butternut Squash Cubes last year to accompany its fresh-cut Sweet Potato Cubes and Fries.