C-stores’ fresh-cut produce sales rating an ‘A’ with marketers - The Packer

C-stores’ fresh-cut produce sales rating an ‘A’ with marketers

03/08/2011 01:35:38 PM
Jim Offner

A “tremendous growth channel” is how the United Fresh Produce Association’s Jeff Oberman described the opportunity in the convenience sector.

“It’s a natural fit,” said Oberman, Salinas, Calif.-based liaison for Washington, D.C.-based United Fresh’s fresh-cut processor board and vice president of membership and trade relations. “When we talk about new channel development, we see the c-store segment to be a real champion for fresh-cut produce in emphasizing our strengths on convenience.”

Richter said the so-called grab-and-go concept that works so well with convenience stores is ideal for fresh-cut and value-added fruit and vegetable items.

“You are seeing it and again I go back to eating in the car,” he said. “If you can eat it in the car, it supports what we used to call ‘dashboard dining.’ If you can support that, you’ve got a winner. So many items are consumed in the car, that’s kind of the first avenue for that. The second would be getting it in the lunchboxes of students.”

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