New products spark interest in fresh-cut category

03/12/2010 09:40:00 AM
Susie Cable

Samantha Cabaluna, Earthbound Farm’s communications director, said growth in the organic salad category is likely driven at least partially by the company’s ability to bring the price point very close to what it is for conventional salad.

In the overall baby greens category, 46% of sales were organic, she said.

“Given the choice, at a pretty competitive price point, people choose organic,” Cabaluna said.

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