“We approach our retail partners with the philosophy that sliced (apples) is an immature category that needs promotion,” Pepperl said. “We recommend a once-a-month ad or promo.”
Stemilt supports retailers with product demonstrations, samples at food shows, coupons, and advertisements in magazines that focus on healthy living, he said.
Pepperl said Stemilt expects long-term growth, especially for organic apple slices and its flavored AppleSweets slices.
Stemilt offers AppleSweets in three flavors: County Fair Caramel, Mom’s Apple Pie and Wild Berry.
Pepperl said he expects foodservice buyers to continue buying more organic and flavored slices.
“We are doing more foodservice than ever before,” Pepperl said. “The school lunch programs are becoming a bigger factor and part of our business.”