8. Quick-serve restaurants get healthy - The Packer

8. Quick-serve restaurants get healthy

12/28/2012 12:26:00 PM
Chuck Robinson

Salads, blueberries, avocados and sweet potatoes are transforming the fast-food industry.

Pushed to offer more healthful fare to consumers, fast-food chains are finding ways to incorporate more fresh produce into their menus.

Fresh fruits and vegetables take a starring role in companies’ efforts to convey to consumers about the healthfulness their fare


Jan. 16

McDonald’s puts lettuce supplier front and center in TV commercials

By Mike Hornick, Staff Writer

McDonald’s features growers and ranchers in a series of television commercials launched Jan. 2.

The restaurant chain’s suppliers appearing in the ads: Dirk Giannini, partner in Christensen & Giannini LLC, Salinas, Calif.; Frank Martinez, principal in Saddle View Farms, Warden, Wash.; and Steve Foglesong, owner of Black Gold Cattle Co., Astoria, Ill.

They provide lettuce, potatoes and beef, respectively.


Feb. 12

More restaurants join group’s Kids Live Well program

By Mike Hornick, Staff Writer

Since its launch last July, participation in its Kids Live Well program has jumped from 19 to 68 restaurant brands, according to the National Restaurant Association.

To join the program, restaurants agree to offer and promote menu items based on nutritional science, which includes the U.S. Department of Agriculture Dietary Guidelines.

The restaurants and menu items are featured on www.healthydiningfinder.com.


March 19

McDonald’s ads push kids’ nutrition

By Mike Hornick, Staff Writer

With its nationwide rollout of apple slices in Happy Meals recently completed, McDonald’s USA is touting the nutritional benefits with a new series of TV ads and a chef contest for children and parents.


Avocados are a classy way to dress up a sandwich, and more fast-food chains are figuring it out.

April 2

Smashburger, Wendy’s join avocado craze

By Coral Beach, Staff Writer

Following the lead of Subway and Burger King last year, two more fast food chains now have guacamole and fresh avocados on their sandwiches.

Wendy’s Co., Dublin, Ohio, and Smashburger Master LLC, Denver, debuted their menu options March 22.

At Wendy’s restaurants, customers are encouraged to “rock the guac” with a spicy chicken guacamole club sandwich.

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