Seasonal promotions showed off sweet potatoes and blueberries in May.
May 7
Burger chains beef up fresh produce offerings
By Coral Beach, Staff Writer
From baked sweet potatoes to handmade salads, the latest advertising campaign by Wendy’s International Inc. focuses on fresh produce, leaving the question “Where’s the beef” relegated to the burger wars of the past generation.
Launched in late April, the multimedia campaign features Wendy Thomas, daughter of founder Dave Thomas and namesake for the worldwide chain of more than 6,500 fast-food restaurants. In television commercials she tells viewers that the chain’s new menu items carry on the tradition of her father’s core values of fresh preparation and premium ingredients.
The TV spots promote that fresh produce is chopped and prepared by hand in individual restaurants, unlike other chains that use fresh-cut produce from foodservice suppliers. ...
Not to be left out of the fresh craze, Burger King Corp., Miami, recently launched what corporate officials say is the broadest expansion of food offerings in its 58-year history.
More than a dozen new menu items include three salads billed as “garden fresh.” ...
The new salads on the BK menu are classic Caesar, BLT and apple-cranberry. All three can be topped with grilled or crispy fried chicken breast meat. The suggested retail price is $4.99.
May 14
Wendy’s adds Carolina sweet spuds
By Melissa Shipman, Staff Writer
Three North Carolina suppliers will provide product for Wendy’s rollout of baked sweet potatoes as a side dish in May.
Representatives from Nash Produce, Nashville, N.C.; Ham Produce Co., Snow Hill, N.C.; and Wayne E. Bailey, Chadbourn, N.C.; all confirmed they are part of the program and are pleased with the new partnership.
May 14
Blueberries in season at McDonald’s
By Coral Beach, Staff Writer
McDonald’s is offering fresh blueberries with oatmeal in a seasonal promotion that lasts through Aug. 3.
The blueberry banana nut oatmeal debuted May 7 and is available all day on the McDonald’s menu. McDonald’s fruit and maple oatmeal, which includes fresh apple pieces, is still available.
Naturipe Farms LLC is supplying snack-size blueberry packs to Oak Brook, Ill.-based McDonald’s Corp. for the oatmeal deal, said Robert Verloop, executive vice president of marketing for the Naples, Fla., company.
Comments (0) Leave a comment