Tomatoes, cucumbers and bell peppers, produced by Mucci Pac/Farms Ltd., the Kingsville, Ontario, greenhouse grower-packer-shipper, will be in the spotlight July 9 on âThe Balancing Actâ on the Lifetime cable television network.
âOur time on âThe Balancing Actâ is giving us the chance to promote our Mucci brand while educating the public on what greenhouse-grown really means,â Danny Mucci, general manager, said in a news release
Courtesy Mucci Pac/Farms
Daniele Palanca, a consultant to Mucci Pac and executive chef at the Ambassador Golf Club, Windsor, Ontario, will appear on "The Balancing Act."
The 43-year-old family owned and operated company is the latest of several fresh produce grower-shippers to appear on the program, said Sandra Dick, marketing coordinator for Mucci Pac.
âThe Balancing Actâ focuses on womenâs issues ranging from nutrition and recipes to current events and trends, the release said.
Exposure on the cable network program may help to erase some shoppersâ misconceptions about greenhouse-grown produce, Dick said.
âIt sounds very scientific, but at the end of the day itâs farming,â she said. âWeâre able to provide the perfect growing situation, the ideal environment for our plants.â
Sharing the spotlight in the programâs kitchen with host Beth Troutman will be Mucci and Daniele Palanca, a consultant to Mucci Pac and executive chef at the Ambassador Golf Club, Windsor, Ontario.
Mucci Pac/Farms employs an aggressive integrated pest management program, which Dick said minimizes the use of chemicals. The greenhouse atmosphere and the anti-pest program make for ideal growing conditions, she said.
âItâs like the perfect season every season,â Dick said.
The Mucci Pac/Farms cooking segment was recorded in advance for broadcast on July 9, Dick said. The company also will be featured on "The Balancing Act" on July 23 and Aug. 13, she said.