Mucci Pac vegetables get TV star status

07/09/2010 11:01:10 AM
Don Schrack

Tomatoes, cucumbers and bell peppers, produced by Mucci Pac/Farms Ltd., the Kingsville, Ontario, greenhouse grower-packer-shipper, will be in the spotlight July 9 on “The Balancing Act” on the Lifetime cable television network.

“Our time on ‘The Balancing Act’ is giving us the chance to promote our Mucci brand while educating the public on what greenhouse-grown really means,” Danny Mucci, general manager, said in a news release

Courtesy Mucci Pac/Farms

Daniele Palanca, a consultant to Mucci Pac and executive chef at the Ambassador Golf Club, Windsor, Ontario, will appear on "The Balancing Act."

The 43-year-old family owned and operated company is the latest of several fresh produce grower-shippers to appear on the program, said Sandra Dick, marketing coordinator for Mucci Pac.

“The Balancing Act” focuses on women’s issues ranging from nutrition and recipes to current events and trends, the release said.

Exposure on the cable network program may help to erase some shoppers’ misconceptions about greenhouse-grown produce, Dick said.

“It sounds very scientific, but at the end of the day it’s farming,” she said. “We’re able to provide the perfect growing situation, the ideal environment for our plants.”

Sharing the spotlight in the program’s kitchen with host Beth Troutman will be Mucci and Daniele Palanca, a consultant to Mucci Pac and executive chef at the Ambassador Golf Club, Windsor, Ontario. 

Mucci Pac/Farms employs an aggressive integrated pest management program, which Dick said minimizes the use of chemicals. The greenhouse atmosphere and the anti-pest program make for ideal growing conditions, she said. 

“It’s like the perfect season every season,” Dick said.

The Mucci Pac/Farms cooking segment was recorded in advance for broadcast on July 9, Dick said. The company also will be featured on "The Balancing Act" on July 23 and Aug. 13, she said.

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