(May 15, 11:12 a.m.) NatureSweet Tomatoes and Weber-Stephen Products are joining forces for a national consumer and trade promotion to kick off grilling season across the U.S.

Featuring free recipe booklets called “Grilling and BBQ Cooking with Vine-Ripened Tomatoes,” the program provides grill-friendly recipes developed by Weber and NatureSweet aimed at people pursuing a health-conscious lifestyle.

The tips for grilling tomatoes and other vegetables should encourage more fresh produce purchases as consumers understand how to cook vegetables on the grill, NatureSweet marketing director Kathryn Ault said in a news release.

Recognizing consumers are grilling fresh produce along with their meat, the booklets offer grilling tips for tomatoes and other vegetables.

“This promotion ties into consumers’ growing interest in expanding their grilling repertoire and finding new recipes to prepare on the grill, and it comes at the perfect time, early in the summer season,” Ault said in the release. “We think this will help grocers move more produce as consumers learn to appreciate the variety they can add to their grilling.”

As well as offering recipes and product coupons, the promotion encourages trade participation through an incentive program for produce managers featuring a Weber grill package.