New retail salad kits: Just add lettuce - The Packer

New retail salad kits: Just add lettuce

07/21/2006 12:00:00 AM
Pamela Riemenschneider

(July 21) A new retail salad kit from Einstein Bros. Bagels has everything but the lettuce.

The chain, which is owned by New World Restaurant Group Inc., Golden, Colo., launched the salad kits in southern California locations of Stater Bros. Markets and Gelson’s Markets in March, and plans to expand nationwide to select retailers later this year, said spokeswoman Susan Randoph.

The kits’ three varieties — Taos chicken chipotle, club chef and autumn chicken caesar — have a 30-day shelf life and are displayed with the bagged salads in grocery store produce departments.

Einstein Bros., which has more than 350 locations nationwide, decided to expand its offerings to retail salad kits because it thought there was an opportunity that wasn’t being filled, Randolph said.

“It was a value-added concept missing from the market in the form Einstein Bros. created,” she said. “They simply took normally costly components and broke them down into a presentation the consumer could afford and would be appropriate.”

Randolph said the kits are exclusively for retail grocery purchase and will not be available at the restaurant locations. The suggested retail price is $5.99.



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