Oppenheimer targets fitness with Jazz apples

02/21/2011 09:35:43 AM
Pamela Riemenschneider

Pamela Riemenschneider

Leslie Germain, sales administrator for The Oppenheimer Group, Vancouver, British Columbia, distributes Jazz apple samples at the Livestrong Austin Marathon Health and Fitness Expo. The marathon was Feb. 20 and the expo was Feb. 19-20.

AUSTIN, Texas — The Oppenheimer Group targeted an audience hungry for its Jazz apples at the Livestrong Austin Marathon Health and Fitness Expo.

Runners preparing for the Feb. 20 marathon had the opportunity to sample the apples marketed by the Vancouver, British Columbia-based company at the expo on Feb. 18 and 19.

The Jazz apple crew attends several marathon events a year, said Virginia Fuller, business development representative. This is a great way to target an audience interested in health and fitness, Fuller said.



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