Pair of greens packs introduced - The Packer

Pair of greens packs introduced

10/16/2002 12:00:00 AM
Chuck Harvey

(Oct. 16) OXNARD, Calif. — San Miguel Produce Inc./NuGreens LLC, has introduced two blends — Country Mix and European Blend — and has redesigned packaging for the entire Cut ‘n Clean Greens line.

The new packaging will appear in stores starting in late October, said Roy Nishimori, president and chief executive officer of San Miguel Produce Inc./NuGreens LLC.

The new blends are now available, he said.

The packaging includes a bright yellow banner and is easy to spot in the supermarket, Nishimori said.

The blends join a line of cooking greens that includes collards, turnip greens, mustard greens, spinach, kale, green Swiss chard and rainbow chard. Each blend comes in 1-pound and 2-pound bags.

San Miguel Produce began rolling out its cooking greens in 1997. Since that time, sales of the product have gradually grown, Nishimori said.

Nishimori said he sees potential for continued growth both with black populations and with purchasers of mainstream fresh-cut products.

Country Mix is a combination of collard, mustard and turnip greens. European Blend combines Swiss chard, mustard, turnip greens and kale.

While the Country Mix is a traditional blend, Nishimori said, European Blend has a mellow taste that should attract users outside the South where stronger flavors are more the rule.

The breathable film bags allow for a 14-day shelf life, he said.



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