(March 3, 4:30 p.m.) The first Fruit and Vegetable Summit to take place in Paris is scheduled for May 28-30. Plans call for it to focus on a global approach to increasing fruit and vegetable consumption.

“This is the one international event that brings together the health and produce industries,” said Ron Lemaire, executive vice president and director of marketing for the Canadian Produce Marketing Association, Ottawa.

“It gives the two an opportunity to see how you can bring the synergies together to market and sell products in a way that leverages the health messages and some of the science behind the benefits of eating fruits and vegetables,” he said.

CPMA has linked with a science-based conference and, between the two events, Lemaire said he expects more than 500 people to attend the Paris summit.

“On the produce side, we typically see key shippers from the U.S. who work internationally,” he said. “On the government side, there will be representation from the Canadian, U.S. and other key governments from around the world.”

The conference is supported by the International Conference of the Health Benefits of Fruit and Vegetables, the International Fruit and Vegetable Alliance, the World Health Organization, the Food and Agriculture Organization, and the United Nations Educational, Scientific and Cultural Organization.

The program should cover a number of interrelated areas, including science, social marketing, environmental changes, sociology and policy.

For more information and registration, see www.fruitandvegsummit.com.