Koontz, who has also been a partner in Kanaka Peak for 10 years with researcher Beth Crandall, plans to spend more time on that business as well.
â(I) was unable to give the program the attention that I wanted to,â Koontz said in the release. âWe will work with growers and customers on the development of new, more flavorful varieties.â
Koontz was also Beach Streetâs marketing director. He left in the third week of January, company spokeswoman Stephanie Hilton said.
The question of a successor is up in the air, she said, but operations remain on track.
âBeach Street is in the throes of determining how itâs going to restructure and what it will look like for the upcoming year,â Hilton said. âThe strawberry season is upon us. Theyâll move forward and be a viable part of the 2011 strawberry season.â
âBeach Streetâs 2011 plans are in place, and we have already begun supplying customers with high quality strawberries from Southern California,â Rodoni said in a news release.