(July 14, PACKER WEB EXCLUSIVE) More than 1,000 food labels now carry the Produce for Better Health Foundation’s Fruits and Veggies — More Matters logo.

“We’re very, very pleased that consumers can now find the label all over the supermarket in fresh, frozen, and canned, as well as dried fruit and vegetable products,” said communications specialist Jill Le Brasseur. “All forms count, and that’s one of the most important messages of More Matters.”

The logo marks foods that meet the Wilmington, Del.-based foundation’s nutrition guidelines for total fat, saturated fat, trans-fat, added sugar, fiber and sodium content.

“We want consumers to use the Fruits and Veggies — More Matters logo as a shortcut,” Le Brasseur said. “They can find it on a package when they’re in a hurry and know this product is meeting the (Centers for Disease Control and Prevention) guidelines. It’s something they can feel good about purchasing and taking home and feeding their families.”

The logo appears on national brands and private-label products, Le Brasseur said.

PBH’s More Matters logo on over 1,000 food labels