(July 14, PACKER WEB EXCLUSIVE) More than 1,000 food labels now carry the Produce for Better Health Foundationâs Fruits and Veggies â More Matters logo.
âWeâre very, very pleased that consumers can now find the label all over the supermarket in fresh, frozen, and canned, as well as dried fruit and vegetable products,â said communications specialist Jill Le Brasseur. âAll forms count, and thatâs one of the most important messages of More Matters.â
The logo marks foods that meet the Wilmington, Del.-based foundationâs nutrition guidelines for total fat, saturated fat, trans-fat, added sugar, fiber and sodium content.
âWe want consumers to use the Fruits and Veggies â More Matters logo as a shortcut,â Le Brasseur said. âThey can find it on a package when theyâre in a hurry and know this product is meeting the (Centers for Disease Control and Prevention) guidelines. Itâs something they can feel good about purchasing and taking home and feeding their families.â
The logo appears on national brands and private-label products, Le Brasseur said.