(Aug. 14) Coachella, Calif.-based Peter Rabbit Farms plans to sell “certain assets” to Bakersfield, Calif.-based competitor Wm. Bolthouse Farms Inc.
According to an Aug. 7 article in The Desert Sun of Palm Springs, Calif., Peter Rabbit will grow carrots for Bolthouse as part of a “long-term” relationship. Financial details were not disclosed.
The article said Peter Rabbit plans to continue growing all of its other seasonal items, including peppers, lettuce and table grapes, under its own label.
A spokesperson for Peter Rabbit could not be reached.