Pro*Act signs up Miami-based Freedom Fresh

03/18/2008 12:00:00 AM
Doug Ohlemeier

(March 18, 9:15 a.m.) Pro*Act has added another Southeastern member to its foodservice distribution network.

Freedom Fresh LLC, Miami, has joined the Monterey, Calif.-based Pro*Act network.

Max Yeater, Pro*Act’s chief operating officer, in a news release called Freedom Fresh a strong example of a Pro*Act distribution company. He said the Miami addition, plus a recent Jacksonville, Fla., distributor addition, together with Pro*Act’s Tampa, Fla., member, Weyand & Son Inc., provides the foodservice distributor the ability to provide its sourcing programs to customers throughout the state.

Freedom Fresh was founded by Walter Vazquez Sr. and his sons Walter Jr. and Jorge. The company has grown to become one of south Florida’s leading fresh produce distributors, Yeater said.

“The Vazquez family has a long tradition in Florida of commitment to excellence in produce distribution,” Yeater said in the release. “Our multi-unit customers will benefit greatly from their decision to join Pro*Act.”

Freedom Fresh distributes conventional, organic and specialty items to retail, foodservice and wholesale customers that include cruise ships and exports. The company distributes from a 100,000-square-foot warehouse, according to the release.



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