Indianapolis Fruit Co. finds success with Produce Mom blog, promo

09/14/2012 10:57:00 AM
Sarah Krause

She said that stateside stats, credited to the Produce Mom, were through the roof.

“Sales were up more than 200% in Indiana in comparison to the previous year. At that moment we knew the Produce Mom was a viable marketing tool,” she said.

Social media is one of the new marketing avenues needed to reach consumers, especially the younger generation, said Danny Corsaro, executive vice president of sales and marketing for Indianapolis Fruit Co. “(That’s why) we’re really excited about what she’s been able to do with the Produce Mom.

“You have to start educating people about healthy eating at an early age and kids are the perfect target market because they are curious and will try new things,” he said.

“We feel Produce Mom is a good venue to start explaining good eating habits, good nutrition and make it interesting and fun.”

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