Davis Yung, Fresh Direct Produce Ltd.

10/26/2012 02:16:00 PM
Cynthia David

In the next few years, Yung hopes to increase sales abroad and partner with innovative companies in the U.S. and other parts of the world.

Jozef Hubburmin, Fresh Direct’s chief financial officer since June 2010, calls Davis a fearless entrepreneur with an infectious laugh who makes employees feel like they’re working with him, not for him.

“Leading the growth of a profitable and cash positive company from zero to over 5 million cases annual turnover in nine years in an industry crowded with mature competitors is no small accomplishment,” Hubburmin said.

Vancouver global consultant Dawn Gray, who has conducted strategic planning sessions with Fresh Direct, also is impressed with Yung’s leadership style.

“He has that winning combination of a desire to innovate, the ability to embrace change, the flexibility to see opportunities in the toughest of challenges and a belief that the people on the front lines are as important as the people on the top,” Gray said.


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