Peters
Peters

Lee Peters was born on a family apple farm near Williamson, N.Y., but his path back to the apply industry took some time to work out.

Peters, 64, knew in his younger days what it was like to rise at 6 a.m. to begin work on the apple orchard, and he wasn’t sure that was what he wanted to do for the rest of his life.

Peters attended Finger Lakes Community College of Canandaigua, N.Y., and then attended the College of Insurance in Manhattan, N.Y.

After a few years with the insurance and real estate business, Peters took a job with the Western New York Apple Growers Association as their merchandising director.

“After five years of that, I realized I really missed direct sales and an opportunity became available at Fowler Farms, and here I am 30 years later,” he said.

Peters was hired in 1985 by Fowler Farms in Wolcott, N.Y., where he now serves as the firm’s sales and marketing director.

Bob Fowler, owner of Fowler Farms, served as a director of the Western New York Apple Association in the 1980s and he said he liked what Peters did for the association.

“(Lee) had an interest in coming here and working for us, and we got together and he has been here ever since,” Fowler said.

Peters has represented the company very well over the years, excelling at communicating with customers and giving them a high level of service, Fowler said.

Fowler Farms — a sixth-generation farm — has been a delightful place to be, Peters said.

“(Fowler Farms) is a family operations, and all of our associates are fun and do our best to drive the company forward,” he said.

Peters said he also works on ways he can improve his performance.

Peters is optimistic about the apple industry’s future and says the job remains fresh to him.

“I wish I were 30 years younger so I could ride the train all over again,” Peters said. “Things are set at this point in time for continued success,” Peters said.