Still, his greatest passion is providing a healthy product to consumers.
“We are in the health business,” he said. “Automation is exciting, but freshness and quality is No. 1.”
In fact, some of his proudest moments come from visitors to the greenhouse facilities.
“A lot of people come through for tours from different parts of the world, and before they come they have no idea what goes into growing bell peppers or tomatoes. That’s one of those proud moments when people realize how much thought we put into the food safety, environmental aspects and all of it.”