The Packer 25: Rafael Goldberg

10/17/2013 10:32:00 AM
Jim Offner

Kneeland said Goldberg’s business model balances Fair Trade principles and quality.

“One of the hardest thing a shipper can do is to tell you they can’t ship something, because every shipper wants to fulfill orders 100%, but for him to call you personally and say, ‘I don’t want to ship this because the quality is not there’ is first class,” Kneeland said.

Goldberg said his company’s sales have grown by an average of 100% annually during the past five years.

“We’re very strong and we are introducing our product in the marketplace,” he said.

The future looks just as bright, he said.

“Shoppers want to know more and demand more accountability and want to understand and connect and really celebrate the foods that they eat,” he said.

Brands of the past may not necessarily be the brands of the future, and that’s how Goldberg says his efforts can make a difference.


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