Many are focusing on quality, not just fast turnover items, and healthier items, Avillo said. To serve those stores, RLB accepts minimal daily orders that are distributed through through central depots.
“They can order one cantaloupe cup or one pineapple cup or one 10-pound box of bananas,” he said.
RLB’s future does not focus only on smaller retailers. Club packs of fresh produce also roll out of the company’s packing facility.
The industry’s changes have increased the company’s inventory of high end products. In addition to fresh cut produce, RLB now packs microwaveable food items and offers, among other items, delicatessen cheeses, meats, salsas, chips, juices and flowers.
“We deliver what we promise, and we understand retail,” Avillo said.