(April 25, 11:02 a.m.) Produce for Kids has appointed an expert advisory board to help it publicize to parents the benefits of serving their children fresh produce.

The Reidsville, Ga.-based organization, which raises money for causes such as the Children’s Miracle Network hospitals and promotes the benefits of healthy eating, created the board in late April to help better guide its children’s marketing-focused programs, said Heidi McIntyre, Produce for Kids executive director.

“These are top-notch experts in their field,” she said. “All of them have written books and have different areas of expertise. Our goal is to become more of a resource for understanding how to market nutrition to kids.”

The organization plans to release a national study on children’s eating habits and produce marketing in May.

The seven-member panel consists of:

  • Keith-Thomas Ayoob, a nutritionist and an associate clinical professor of pediatrics at the Albert Einstein College of Medicine in New York City, who has worked extensively in obesity, heart health and child nutrition;


  • Connie Evers, a consultant and author of “How to Teach Nutrition to Kids” and specialist in children’s health and nutrition education;


  • Claudia Gonzalez, a nutrition and dietetics expert and co-author of “Gordito Doesn’t Mean Healthy,” which offers information, strategies and tools to prevent and manage Hispanic children’s obesity;


  • David Grotto, president and founder of nutrition consulting Nutrition Housecall LLC, which provides corporate nutrition communications and at-home dietary services;


  • Elisa Zied, a registered dietitian and a New York State-certified nutritionist and author of “Feed Your Family Right! How to Make Smart Food and Fitness Choices for a Healthy Lifestyle;”


  • Dawn Ciccone, senior director of consumer products with PBS Ventures; and


  • Kari Volyn, a marketing communications expert who works for clients in the fresh foods industry on marketing activities such as brand development, media relations and new product introductions.
Produce for Kids seeks input from advisory board
Produce for Kids, Reidsville, Ga., plans to release a national study on children’s eating habits and produce marketing in May.