(Nov. 30, PACKER WEB EXCLUSIVE) A coalition of trade associations, retailers, foodservice operators and grower-shippers — known as the Produce Traceability Initiative — have arrived at an action plan for whole chain produce traceability.

Companies on the Produce Traceability Initiative steering committee include:

  • Foodservice buyers: Amerifresh Inc., Scottsdale, Ariz.; Applebee’s International, Overland Park, Kan.; Markon Cooperative Inc., Salinas, Calif., McDonald’s Corp., Oak Brook, Ill.; Pro*Act, Monterey, Calif.; Sysco Corp, Houston; U.S. Foodservice, Greenville, S.C.;


  • Retail buyers: Food Lion LLC, Salisbury, N.C.; H.E. Butt Grocery Co., San Antonio’ W. Newell & Co. (Supervalu), Champaign, Ill.; The Kroger Co., Cincinnati; Loblaw Supermarkets Ltd., Brampton, Ontario; Safeway Inc., Pleasanton, Calif.; Schnuck Markets, Inc., St. Louis; Wal-Mart Stores, Inc., Bentonville, Ark.; Wegman’s Food Markets Inc., Rochester, N.Y.; and


  • Produce suppliers: AEPQ (Quebec Apple Packers), B.C. Tree Fruits Ltd., Kelowna, British Columbia; Ballantine Produce Co. Inc., Sanger, Calif.; C.H. Robinson Worldwide Inc., Eden Prairie, Minn.; Dole Food Co. Inc., Westlake Village, Calif.; Domex Superfresh Growers, Yakima, Wash.; Driscoll Strawberry Associates Inc., Watsonville, Calif.; Duda Farm Fresh Foods, Inc., Oviedo, Fla.; Fresh Express Inc., Salinas; Fresh Innovations LLC, Burlington, Wash.; Frontera Produce, Ltd., Edinburg, Texas; Naturipe Farms LLC, Naples, Fla.; The Oppenheimer Group, Vancouver, British Columbia; Pandol Brothers Inc., Delano, Calif.; Ready Pac Produce Inc., Irwindale, Calif.; River Ranch Fresh Foods LLC., Salinas; and Tanimura & Antle Inc., Salinas.

Associations have been invited to participate, including the Food Marketing Institute, Washington, D.C.; the Canadian Council of Grocery Distributors, Canadian Horticultural Council, Ottawa, Ontario; International Foodservice Distributors Association, Falls Church, Va.; and the National Restaurant Association, Washington, D.C.