Q. & A. on Paul Kneeland of Roche Bros.

05/22/2003 12:00:00 AM
Lance Jungmeyer

Q: Do you like what you’ve seen from pre-conditioned stone-fruit shippers?

A: I’m on my third year selling pre-conditioned fruit. This is really adding value to the customer, because now that fruit has really good taste. They don’t have to put it in a bag, or put it on the counter and hope it doesn’t get rotten before they eat it. Eventually, my stores will go completely to pre-conditioned.

Q: How have the setbacks to commodity boards affected small retailers?

A: I think this should be looked at more closely than it has been. The commissions have done a good job marketing and it’s a shame to see them fall by the wayside. The Washington Apple Commission did a great job and was a very valuable tool. I see them changing, not going away. It’s happened to the Mushroom Council. I see there eventually being some kind of promotion board that can help us sell apples.


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