Almost 300 members of the Quebec produce industry kicked off the province’s local produce season at the Quebec Produce Marketing Association’s second annual Cocktail & Poker benefit.

QPMA raises $20,000 at poker tournament

Courtesy QPMA

Almost 300 people attended the Quebec Produce Marketing Association's second annual Cocktail & Poker party April 23.

The Montreal-based association hosted the event for the first time last year.

QPMA raised more than $20,000 for its I love 5 to 10 Servings a Day campaign through the poker tournament at the event.

QPMA launched the campaign in 2004 to raise consumer awareness about including fresh fruits and vegetables in a healthy diet and lifestyle, as well as to increase produce sales for its members.

The association has almost 500 members in Canada and the U.S.

The Cocktail & Poker party took place April 23. Photos from the event are available on QPMA's Web site.