Foodservice customers pull lettuce
Riggio said the company did not issue a product recall, but it did voluntarily suspend processing and sales of its iceberg lettuce.
He said sales of other products also have been affected by media coverage of the outbreak.
“It’s caused customers to suspend orders until the matter is resolved,” Riggio said.
The Detroit News reported that some restaurants in the area have taken iceberg lettuce off their menus. The newspaper also reported that one local school district went a step further, removing all salads and lettuce items.
“It never helps when product is linked to an outbreak,” said Scott Horsfall, chief executive officer of the California Leafy Green Products Handler Marketing Agreement, Sacramento. “Until we know more it’s hard to say what, if any, impact there will be in the marketplace. Obviously, we’re monitoring it. It seems like there are more questions than answers at this point.”