(July 3) Fresno, Calif.-based RJO Produce Marketing has hired retail veteran Scott Zeier as vice president. He will be based in his hometown of Sheboygan, Wis.

“Scott is an important building block to the foundation of RJO Produce Marketing,” said John O’Rourke, company president. “The breadth of experience Scott brings to us will help the company better understand retail and will be invaluable as we move forward with our growth plans.”

Zeier had been vice president of perishables since 2003 for Fresh Brands Distributing Inc., Sheboygan, responsible for all of the company’s perishables, including produce, floral, and meat. He began his retail career in 1976.

Zeier said RJO Produce Marketing is a good fit.

“I bring 30 years of wholesale and retail experience to RJO’s expertise in procurement and vendor relationships,” Zeier said.

Zeier is responsible for administering the company’s retail service programs, including category management services, merchandising programs and coordination of plans between retailers and growers.