Kelly Freeman of Sanger, Calif.-based Fruit Factory, right, helps customers at the Natividad Medical Center's farmers market in Salinas, Calif.
A summer and fall affair before, the certified farmers market at Natividad Medical Center in Salinas, Calif., is going year-round â or as close as weather allows.
The market has opened outside the hospitalâs outpatient services wing, building 200. It will operate 11:30 a.m. to 5:30 p.m. every Wednesday.
âIt was a seasonal market that ran June through October; this year it will be March through November,â said Jessica McKillip of JCM Management, which runs the market.
âItâs part of the hospitalâs wellness promotion,â she said. âThey are trying to promote preventive measures like fresh fruits and vegetables. People need to eat healthy all year.â
A changing mix of six conventional and certified organic vendors will supply the market, but California rains cut that to three for the March 23 opener as some growers opted to drain fields instead or avoid travel.
They sell a mix of row crops, berries, nuts and specialty items.
Once a city use permit is secured within a few months, the farmers market plans to advertise locally, McKillip said, to boost sales.
The hospital is at 1441 Constitution Blvd. in Salinas.