(Jan. 4) Avocados aren’t the only commodity that will enjoy a big bump courtesy of the Super Bowl.

Makers of fresh salsa kits and vegetable and fruit trays are also looking forward to strong pull leading up to the game.

This will be the third Super Bowl consumers can make their own salsa using kits made by Fresno, Calif.-based Z&S Distributing Co. Inc. and marketed under the Old El Paso banner, said Justin Bedwell, the company’s marketing director.

The kit contains four roma tomatoes, a lime, an onion, three chili peppers, seasoning and instructions in a 20-ounce clamshell.

For the first time, Z&S will focus its promotions on the Super Bowl and other big events — including Cinco de Mayo and the 4th of July — rather than running year-long promotions, Bedwell said.

This year, the company expects to easily top sales of the salsa kits it sold for last year’s game, Bedwell said.

“It’s definitely a big push for us,” he said.

Bad weather in Florida and Mexico tightened supplies of the romas used in the kits, but Z&S was able to find enough to meet demand, Bedwell said.

Z&S will ship the kits from its facilities in Nogales, Ariz., and Los Angeles and from a repacker partner’s Connecticut facility, Bedwell said.

Cut-fruit and cut-vegetable trays will once again be a big Super Bowl seller for Coral Gables, Fla.-based Del Monte Fresh Produce NA Inc., said Dennis Christou, vice president of marketing.

Demand for party trays continues to rise, as more and more consumers seek healthier snacking alternatives, Christou said. It’s not unusual for sales of some high-volume items — such as grapes and cut pineapple, cantaloupe, honeydew, apples, broccoli florets, cauliflower, carrots and celery — to double as a result of Super Bowl demand, Christou said.