Pack sizes for berries continue to expand

07/20/2012 11:52:00 AM
Tom Burfield

Consumer demand for blueberries also plays a big role, as is demonstrated by the fact that the larger packs move well even at high retail prices, he said.

Debby Wechsler, executive secretary for the North American Raspberry and Blackberry Association, Pittsboro., N.C., would like to see blackberries in larger containers.

One of best ways to use blackberries is in a pie, she said.

“If you could sell blackberries in at least a quart container, then people would be able to buy enough for a pie without having to buy two,” she said.

“If you want people to seriously eat berries, you will have to put them in bigger containers.”

Grice said FormTex had a 12-ounce blackberry container on the drawing board, but so far, no one has committed to it.

“I saw a lot of domestic and Mexico blueberries packed in 18-ounce (containers),” he said.

“We sold more 18-ounces this year than we ever sold before.”


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