Berry supplies are in full swing for the summer, according to grower-shippers.
Cindy Jewell, director of marketing for Watsonville, Calif.-based California Giant Berry Farms Inc., said peak strawberry season had begun as of the first of July.
“We are currently in peak strawberry season here on the central coast and slowing down a bit in volume in Santa Maria,” Jewell said.
Grower-shippers say the weather has cooperated with good berry growing conditions.
“The weather has been great here in the Watsonville and Salinas area allowing for consistent volume and great flavor,” Jewell said.
Nolan Quinn, berry category director for The Oppenheimer Group, Vancouver, British Columbia, said the company will be shipping California strawberries through the summer in its Oppy label.
In addition Quinn expects an early start to the company’s Mexican blackberry deal near the end of August.
Jim Grabowski, director of marketing for Watsonville, Calif.-based Well-Pict Berries, said the company was sourcing berries from the Watsonville and Salinas areas starting in early July.
“The supply right now is typical for this time of year which means plentiful berries are available for sale and/or promotion,” he said.
Cat McKenzie, marketing director for the Oregon Raspberry and Blackberry Commission is excited about the Oregon harvest.
She reported good quality and said growers were right in the middle of blackberry season and that raspberries were almost finished as of July 8.
“It’s been great so far, really warm and sunny,” she said.