The big challenge for the rainier variety is to get consumers to try it. Once they try it, they are sold, Clement said.
Rainier Fruit Co. has 15% of its volume in the rainier variety, Wolter said.
“We see continued growth with the rainier,” she said.
More and more retailers promoting rainiers along with the dark sweet varieties. Even so, Wolter said rainiers represent a great opportunity for retailers, as many consumers have never tried a rainier and still don’t know the yellow cherry tastes differently than the dark sweet cherries.