Courtesy BrightFarms Inc.BrightFarms provides point-of-sale materials, such as this grape tomato signage for McCaffrey's supermarket, to its retail partners that promote both the greenhouse grower and the grocery store. Urban greenhouse grower BrightFarms Inc. has topped the $100 million mark with its supermarket customers, which company officials say is proof that the local food movement is here to stay.
In February, the New York City company announced its contract with Giant Food LLC, Landover, Md., to supply the retailer’s stores in the Washington, D.C., area. That deal put BrightFarms over the $100 million mark, according to a news release.
“The current supply chain cannot keep up with demand for local produce, and supermarkets are increasingly embracing a radically different way of sourcing produce,” BrightFarms officials said in the release.
“It means that customers are voting with their dollars for more sustainably produced, better tasting and fresher produce — and supermarkets are listening.”
When the deal with Giant Food was announced, Toby Tiktinsky, director of business development for BrightFarms, said the agreement is an example of a long-term revenue source that fits into the greenhouse developer’s business model.
Giant Food officials said the arrangement will allow them to have a predictable, year-round supply of produce for their stores in the Washington, D.C., area.
BrightFarms plans to grow tomatoes, herbs and mixed leafy greens hydroponically in a greenhouse slightly larger than two acres, Tiktinsky said. The company is partnering with the D.C. Department of General Services and the Anacostia Economic Development Corp. at the corner of South Capitol Street SE and Southern Avenue.